Jawad Shuaib Self-proclaimed Web 2.0 Expert
6 Startup Lessons For The Year 2007
March 25, 2007

Year 2007 is going to be a terrible time for existing and upcoming startups aiming for the generic markets. Users have grown tired of the vast and generic theme of mainstream startups. Between the year 2007 and 2008, the mainstream startups and social networks are likely to lose ground to the niche markets.

From my observations, all categories will inevitably diverge. They always have and they always will. It's this divergence that creates opportunities for new startups. A business might start with a single category. But over time, it explodes into many different categories and many different markets. The best way to build a company is not by going after an existing category, but by creating a new category you can be first in. Startups must, therefore, focus on creating new markets over serving existing markets.
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